Decision making

Companies must be able to generate competitive advantages that allow them to make a difference with respect to their competitors, something that all competitors have is no longer a competitive advantage, it is a condition to be in business. The success of an organization is measured by the level of fulfillment of its objectives and goals, a company can have, for example, a profit of $500,000 and not understand how its product portfolio and/or its market works. Failure to analyze how it has achieved profit can certainly lead to it being seen as something desperate to be achieved rather than a consequence of its strategies. The company must avoid jeopardizing the achievement of three basic strategic objectives: to grow, to survive and to be profitable.

Autorentext

Jorge Fernando Lasso Molina, full time professor, School of Administrative Sciences, Universidad Central del Ecuador.Luis Felipe Còrdova Ballesteros, full time professor, School of Administrative Sciences, Universidad Central del Ecuador.