Decision Making For Business Growth : Research Perspective

In this thoroughly research project outcomes covering up the overview about Malay small family business in Selangor, Malaysia. It explains about the important of decision making, who made decision and how they made the decision in the small family business. Even, most Malay families apply an autocratic decision that husband or man is the decision maker but in business they prefer to make join decision or also listen to their elderly or parents words. There are several decisions for owners in Malay small family business did on how to growing their business. It is applicable among Malay small family businesses. Perhaps there have similarities and differences between Malays and other Asian countries. It has been written and organized to be a practical book for students especially for postgraduate who are new in research. This book guides novice academician and postgraduate student in business management field on operating and learning the research process. The methodology is good example to explain on how to gather the data and analyze. This book also helps business owners understand the important of family involvement and government agency roles in business growth.

Autorentext

Askiah Jamaluddin is a senior lecturer in Faculty of Human Ecology, University Putra Malaysia. Currently, she is the head of research project about Malays small family business focuses on food processing industry. Askiah has been involved in teaching and research about small business since 1998.