Decision Making in the Green Home Construction Business

Green home building is an emerging market which involves analyzing the national economy, and market segment consumers. This necessitates the need to identify, map, and describe the strategic drivers for green home construction business which encompasses developing a strategic market engagement framework so that an innovator considering a local project can measure consumer demand, understand the prevailing setting, form partnerships in the home construction business, and plan a marketing and positioning strategy suitable to the location. Green home construction is one of the most intricate industries today because housing markets are unstable; the cost of building homes are high, and selling can be a challenge in the current market economy. Hence, some viable business strategies and a global business model in green home construction are evaluated. Also, a set of competitive decision-making criteria for use are suggested.

Autorentext

Dr. Tolu Igbalajobi is an international business analyst, management consultant, educator, and mentor. She has expertise in developing successful business models, providing advisory services, business entrepreneurship, solutions leadership,corporate social responsibility, and implementing strategic changes for business improvement.