Deeply Responsible Business

Autorentext
Geoffrey Jones is Isidor Straus Professor of Business History at Harvard Business School and a fellow of the Academy of International Business. His recent books include Beauty Imagined: A History of the Global Beauty Industry and Profits and Sustainability: A History of Green Entrepreneurship.

Klappentext

Deeply Responsible Business profiles corporate leaders of the past two centuries who made social missions vital to their businesses. Geoffrey Jones explores the characters and motivations of fourteen such leaders and compares their deep social and environmental commitments to the lukewarm "corporate social responsibility" of today.