Demand for Quality Attributes of Dairy Products

This Book aims to entrust and envisage the readers about the novel methodologies adopted to find out the existing consumption pattern of dairy products and analyzes the consumer preference for various dairy products and thereby may help the producers to produce the marketable dairy products and maximize their profit. The contents of the book assesses the factors that influence the consumption of dairy products by capturing the general impacts of consumers' socioeconomic, demographic and geographic background (including gender, age, income, education, etc.) on their dairy product purchasing behaviours. The demand for quality parameters in urban areas of Southern India has undergone a perceptible change in the recent years. This book attempts to describe the demand for quality attributes of dairy products in an urban area of South India.

Autorentext

Er. Bhavya Bhanu is the Food Technologist with a B.Tech. Degree in Food Technology from Tamil Nadu Veterinary and Animal Sciences University, Chennai, India Dr.A.Serma Saravana Pandian is the Assistant Professor in the Discipline of Animal Husbandry Economics at the Tamil Nadu Veterinary and Animal Sciences University, Chennai, India.