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Demographics
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Details
Demographics or demographic data are the characteristics of a population as used in government, marketing or opinion research, or the demographic profiles used in such research. Note the distinction from the term "demography" (see below.) Commonly-used demographics include sex, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics are frequently used in economic and marketing research. It is important to distinguish between demographics and psychographics. Demographic trends describes the changes in demographics in a population over time. For example, the average age of a population may increase over time. It may decrease as well. Certain restrictions may be set in place changing those numbers. For instance in China with the one child policy. The term demographics as a noun is often used erroneously in place of demography, the study of human population, its structure and change.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130611149
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Sprache Englisch
- Größe H220mm x B150mm x T6mm
- Jahr 2010
- EAN 9786130611149
- Format Fachbuch
- ISBN 978-613-0-61114-9
- Titel Demographics
- Untertitel Marketing, Demography, Economics, Marketing research, Population, Demographic transition, Demographic gift, Demographic window, Demographic trap, Firmographics, Market segment
- Gewicht 171g
- Herausgeber Alphascript Publishing
- Anzahl Seiten 104
- Genre Sozialwissenschaften allgemein
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