Designing Innovative Mobile Business Models

This research investigates the design and engineering of mobile data services from a business model standpoint. The idea is that creating innovative mobile data services requires developing innovative business models. Indeed, innovative business models can help translate technological potential into economic value and allow telecoms to achieve their strategic objectives. This research develops an ontological framework, termed as V4 Mobile Service BM Ontology . This Ontology incorporates four design dimensions: (1) value proposition including targeting; (2) value architecture including technological and organizational infrastructure; (3) value network dealing with aspects relating to partnerships and co-operations; and finally (4) value finance relating to costs, pricing, and revenue structures. Within these four dimensions, sixteen design concepts are identified along with their constituent elements. Relationships and interdependencies amongst the identified design constructs are established and clear semantics are produced. This research also identifies key value drivers in the mobile telecommunications industry.

Autorentext

Mutaz Al-Debei holds PhD degree in Information Systems and Computing from Brunel University-West London, UK. He is currently working as an assistant professor at the University of Jordan (UJ), Department of MIS. He is also the director of the UJ Website office.