Determining A Successful Approach To Bakery Growth

This study was carried out to determine how a Malaysian bakery can successfully grow by using a state-based absorptive capacity-tipping point framework. The focus of this study is on the parameters that relate to the entrepreneurial decision-making process. A qualitative approach was chosen, with a combination of interview-based data collection in the UK and Malaysia and a reference case inserted to act as a practical viewpoint. Two main themes were explored -HRM and marketing- and their relation to decision-making were determined using content analysis. Much like the actual growth process, this study found that growth-based decision-making is idiosyncratic and dynamic, with both HRM and marketing reliant on prior knowledge and experiences, which may vary greatly between individuals. This has spurred the study to include a new tipping point into the framework, the entrepreneur, to accommodate for further idiosyncrasies in growth.

Autorentext

Muhammad Syazni bin Mohd Taroni (MSC.) ha cursado 4 años de Ingeniería Eléctrica en Malasia antes de obtener un Máster en Empresa por la Universidad de Leeds. Una cara nueva en la escena, Syazni espera producir un trabajo impactante para las pequeñas empresas.