Developing Ethical Corporate Cultures

The purpose of this work is to investigate the possibility of implementing different ethical corporate cultures to produce improved performance and maximize results in organizational strategies. Globalization, carrying with it various institutional changes, has created tremendous diversification in the organization cultures throughout the world. Through this empirical study, it is perceived that corporate cultures can be analyzed and molded according to the strategic plans of such organizations. The idiosyncratic traces of a region or of a country involving ethics may still be observed and apply in the organizational culture and also affect the strategic plans as a whole. This essay makes some elementary proposals on how to avoid the repetition of the recent catastrophes and financial scandals in world-wide major conglomerates. Key-words: Developing corporate culture; organizational strategies; ethical corporate culture; investments on social responsibility; culture and organizations; promotion of culture; comparison of corporate cultures; subcultures; the jazz and organizational studies; narcissistic managers in organizations.

Autorentext

Elio Ferrato, Doctor en Ingeniería de Producción y Máster en Administración por la Universidad Metodista de Piracicaba, SP, Brasil. 25 años en industrias como Mercedes-Benz y General Motors. Trabajó en 75 países. Actualmente enseña en cursos de graduación y postgraduación. Autor del libro Developing Ethical Corporate Cultures de LAP.