Development and Implementation of Corporate Vision

The business environment of today is characterized as both dynamic and complex, and many commercial organizations face fierce competition on all fronts. To deal with strategic planning in this businesses environment has become difficult and corporate vision has been discussed to be one concept forward. Numerous prescriptive models on how to develop and implement vision have identified in the literature, but studies on how commercial organizations actually develop and implement visions are few. This study therefore aims to describe the corporate vision development and implementation process of small and medium enterprises in Punjab, India.As per the general view, SMEs do not take considerable attempts to follow well-developed and standardized business procedures likewise large companies. Therefore corporate vision of SMEs has not been recognized as an interesting topic among the researchers. However SMEs should have a vision for the survival and growth in the market.

Autorentext

Manoj Suranga é professor e investigador sénior em Gestão Estratégica. Possui um mestrado em Gestão pela Lovely Professional University, Índia, e um bacharelato em Contabilidade e Finanças pela Universidade de Ruhuna, Sri Lanka. É contabilista qualificado (ACMA- Sri Lanka, MIPA- Austrália e AFA - Reino Unido) e um executivo de negócios certificado (MABE-UK).