Diagnosis of business

Diagnosis of a business is required by a lot of interested parties: management, investors, staff, suppliers and clients, competitors, banks, state etc. All their decisions regarding the company's activity will be adopted after a proper analysis of its activity. Sustainable development and implicitly globalization, impose new performance standards for the companies. In the context of sustainable development, new corporate governance standards, as well as new social and environmental standards are required. In the classical approach of performance only financial results matters. But, the moderns concepts of performances requires maximizing the interests for all the stakeholders under the concept of global performance of a business. The Triple bottom line approach (TBL) has evolved over time under the Quadruple Bottom Line approach, by maximizing the performances of the company on the four pillars such as economic, social, environment and corporate governance, to respond to the requirements of a sustainable development economy. The present book reflects my habilitation thesis in the area of assessing the business performance under the concept of global performances.

Autorentext

Monica Violeta Achim is currently Associate Professor PhD. at Finance Department, Faculty of Economics and Business Administration, Babe -Bolyai University, Cluj-Napoca, Romania.Sorin Nicolae Borlea is currently Associate Professor PhD. at Accounting and Finance Department, Faculty of Economics, West Vasile Goldi University, Arad, Romania.