Different Motivational Factors in Internal PR

Over the last couple of years, there has been a declining trend with job satisfaction and personal motivation. How does this affect internal public relations? How could public relations professionals handle more effectively this situation and what could be the possible solutions? This book analyses the relation between motivation factors and internal public relations implementations with a detailed introduction of this area. By discovering the most recent problems in workplaces, this book also explains the importance of managerial roles, organizational structure, employee related issues, impacts on personal performances and new, re-branded internal public relations implementations that could lead to new dimensions of employee communications. The final results were based on employee surveys, a case study and an interview. This book is dedicated to professionals working either in public relations or human resources fields or anyone else who believes that an effective working environment starts with a satisfied employee.

Autorentext

Katalin Póka, MA: Studied Public Relations at University of Arts, London College of Communication. Works for an international communication and advertising company in London.