Differentiation and tourism positioning of thermal destinations

The thermal complexes have evolved and developed an endless number of activities for health, as well as relaxation, vitality and leisure, since nowadays there is an increasing tendency to use the thermal baths as recreational spaces and not only for ailments, for this reason the centres have diversified the offer of recreational tourist activities, This is why the centres have diversified the offer of recreational tourism activities, through new equipment for leisure and entertainment, as well as analysing the tourist demand, in order to know it and respond to new requirements that satisfy the tourist, thus achieving a better positioning of the thermal destination in the market through singularities that differentiate them and improve their competitiveness.

Autorentext

Maximiliano Hernán Pérez hat einen Abschluss in Tourismus an der U.N.S. und einen zukünftigen Master in Tourismusentwicklung und -management an der U.N.Q. (Argentinien). Als Spezialist für Thermaltourismus ist er Autor des Buches "Termas y Turismo" und hat außerdem Artikel in Fach- und Wissenschaftszeitschriften verfasst. Er berät Regierungen und Tourismusunternehmen und ist als Lehrer tätig.