Digital Communication Management

This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corporate Communication, Public Relations, and more.

Autorentext

Mark Badham is Senior Lecturer in Public Relations at Leeds Beckett University, UK.

Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Education at the Jyvaskyla School of Business and Economics (JSBE) at the University of Jyvaskyla, Finland.

Inhalt

Foreword 1. Introduction 2. Digital Stakeholder Relations and Issues Management 3. Digital Campaigns and Strategic Communication Planning 4. Digital Reputation and Expectation Management 5. Digital Media and Influencer Relations 6. Digital Marketing Communication and Branding 7.Digital Content Management 8. Digital Crisis and Risk Communication 9. Disinformation and Communication Hijacking 10. Digital Investor Relations 11. Digital Internal Communication 12. Digital Social Responsibility and Sustainability Communication 13. Behavioral Economics, Data Analytics and Communication Evaluation 14. Conclusion