Digital Marketing Communication in the Tourism Industry

This text sets forth the strengths and challenges of
digital marketing
for the tourism industry, by addressing new
approaches to customer
acquisition. It covers the most common methods for
establishing an
effective online presence, and contrasts these with
current trends as
well as the future outlook of internet marketing as
it continues to
bridge ever greater geographical distances and
transform the
conventional roles of market and customer. The new
realities of the
online sphere enable marketers to precisely measure
the effectiveness
of digital advertising campaigns.

Autorentext

Florian Schwarz received his B.Sc. in Tourism Management from theFree University of Bolzano in Italy. He works in the luxury hospitality andentertainment industry in Frankfurt, Germany. Mr. Schwarz previously worked in onlinemedia planning with the WPP Group in New York, working on accounts such as Reebok, Diageoand Warner Brothers.

Klappentext

This text sets forth the strengths and challenges ofdigital marketing for the tourism industry, by addressing newapproaches to customer acquisition. It covers the most common methods forestablishing an effective online presence, and contrasts these withcurrent trends as well as the future outlook of internet marketing asit continues to bridge ever greater geographical distances andtransform the conventional roles of market and customer. The newrealities of the online sphere enable marketers to precisely measurethe effectiveness of digital advertising campaigns.