DIGITAL MARKETING

Digital marketing is the strategic application of digital platforms and technologies to target particular online audiences with advertisements for goods, services, and brands. Email marketing, PPC advertising, affiliate marketing, influencer marketing, mobile marketing, analytics, data-driven marketing, social media marketing, SEO, and content marketing are all included. The POEM Framework, segmentation and message customization, and the consumer decision journey are the three primary components that are the subject of the text's thorough examination of the digital marketing process. Reach, cost-effectiveness, and real-time interaction are the three main goals of social media marketing.

Autorentext
Dr. Jyotirmoy Koley is an Assistant Professor of Commerce at Darjeeling Government College in West Bengal, India. With over 15 years of teaching experience, he has published over 60 research papers, presented over 30 at conferences, and authored six books. He has been supervising four Ph.D. research scholars.