Digital Media Production for Beginners

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

Autorentext

Julia V. Griffey is Associate Professor of Interactive Digital Media and Media Production at Webster University, USA.

Inhalt

Chapter 1: Introduction: the importance of media production skills

Chapter 2: Photography

· The power of good photography

· The evolution of photography

· How a DSLR camera works

· Taking good photographs

· Expert POV: Kathleen Sanker

· Expert POV: Jennifer Silverberg

Chapter 3: Pixel-based image editing

· The evolution of pixel-based image editing

· Digital photographic images

· Properties of pixel-based images

· Manipulating pixels in a pixel-based image

· Sourcing pixel-based images

· Pixel-based image editing software

· Common image-editing tasks

· The ethics of image editing

· Expert POV: Zachary Kaufman

Chapter 4: Vector-based graphics

· What are vector-based graphics?

· Origins of vector-based graphics

· Vector-based graphic software

· Best uses of vector-based graphics

· Tools and techniques used in vector-based drawing programs

· Vector-based file formats

· Vector to pixel and pixel to vector conversion

· Design tips when creating vector-based graphics

· Sourcing vector graphics

· Expert POV: Leila Mitchell

Chapter 5: Compositing images

· Where are composited images used?

· The evolution of composited images

· How to create a composited image

· Design principles for effective image compositing

· Expert POV: Noriko Yuasa

Chapter 6: Audio recording

· The evolution of audio recording

· Why good-quality audio is important

· What makes good-quality audio

· Audio-recording techniques

· Microphones

Selecting an appropriate microphone for your recording needs

· Strategies for capturing good-quality audio

· Legal issues when recording audio

· Expert POV: Carl Nappa

Chapter 7: Editing and sharing audio

· Evolution of audio editing

· The properties and representation of sound

· Sampled sound

· Mono vs. stereo

· Audio file formats

· Audio editing

· Obtaining audio from other sources

· Exporting and sharing your audio

· Legal issues when incorporating audio into your projects

· Expert POV: John Krivit

Chapter 8: Shooting video

· The evolution of video

· The explosion of online video

· Video equipment essentials

· Video preproduction

· Video production

Legal issues when shooting video

· Expert POV: June Kyu Park

Chapter 9: Editing and sharing video

· What is video editing?

· The evolution of video editing

· Pre-editing tasks

· Video-editing software

· Sourcing video

· Video-editing tasks

· Editing style and techniques

· Exporting and sharing video

· Export POV: Bryce Bagwill

Chapter 10: Animation and motion graphics

· What is animation?

· Evolution of animation

· Evolution of motion graphics

· Forms of animation

· Uses of animation

· Uses of motion graphics

· The production process

· Animation and motion-graphics software

· Tools and techniques for the non-animator

· Expert POV: Michael Long

· Expert POV: Kristin Pratt

Chapter 11: Building websites

· Origins of the World Wide Web

· Coding a website

· Setting up web hosting and acquiring a domain name

· More complex web development

· Content management systems

· Building a website on a platform

· Principles of web design

· E-commerce sites

· Driving traffic to your site

· Expert POV: Scott Granneman

Chapter 12: Writing for media production

· Proposal writing for media projects

· Scriptwriting

· Writing for websites

· Social media writing

· Expert POV: Christy Pogorelac

Chapter 13: Soliciting and using audience feedback

· Conventional methods of soliciting audience feedback

· Soliciting audience feedback from different channels

· Leveraging digital channels for passive audience feedback

· Analyzing and implementing qualitative audience feedback

· Analyzing and implementing quantitative audience feedback

· Responding to audience feedback

· Expert POV: Bob Cuneo

· Expert POV: Heidi Singleton

Index