Digital Strategies in a Global Market

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.

This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

Provides a broad exploration of the Fourth Industrial Revolution's impact on various industries Explores the challenges and opportunities presented by the digital era Provides guidance for academics and practitioners working in the field of digital strategy

Autorentext

Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.

Inhalt

Chapter 1. Digital strategy implementation in marketing: new performance and risks.- Chapter 2. Management by values in digital transformation.- Chapter 3. Strategies for creating value chains in the digital economy.- Chapter 4. The Evolution of Conglomerates in digital era: strategic identity to future performance.- Chapter 5. ICT and digital strategy: a new paradigm of corporate governance.- Chapter 6. Digital transformation strategy of oil and gas companies: managerial approach.- Chapter 7. Application of data mining and machine learning methods to enhance the effectiveness of digital marketing strategies.- Chapter 8. Determining the effectiveness of digital marketing in transnational e-ommerce.- Chapter 9. Digital Platforms as Strategic Vector of the Global Agrobusiness Development.- Chapter 10. Retail business models in the era of digital transformation.- Chapter 11. Digital tools in marketing of global hotel companies.- Chapter 12. Digital transformation of business as a key driver for the strategic development of firms in the perfumery and cosmetic market of China.- Chapter 13. The use of global navigation satellite system in smart cities.- Chapter 14. The European Digital Single Market as a Tool for Global Governance.- Chapter 15. Strategizing the principles of advance in Digital Operations Management.- Chapter 16. Sourcing in modern strategies of key sectors of the economy.