Digital Television in Thailand

The evolution of TV technology from analogue to
digital brings about changes in TV industry.
Thailand s TV industry has also adopted and used
DTV technologies since the late 1990s
in its TV broadcasting. The Thai
government broadcasting regulators are expected to
play a key role in launching and issuing national
DTV policy. However, they seem to be involved in a
conflict of interest which has negatively impacted
Thailand s DTV transition. This study selects
Thailand s TV industry as a case study of a
developing country in response to global
technological transition. The thesis aims to explore
major drives influencing Thai broadcasting in the
shift from analogue to digital. It provides
recommendations vis-à-vis the establishment of
national DTV policy, and the current use of DTV
technologies by Thai TV stations. The research
project was conducted in Bangkok, Thailand, between
Oct 2006 and Oct 2007, after the September coup in

2006. Two research methodologies employed in the
      study are (1) in-depth interviews with 26 experts
      (TV station administrators and mass communication
      scholars), and (2) observations of the nine TV
      stations.

      Autorentext
      Education: Ph.D. (International Communication), Macquarie University, Sydney, Australia/ M.A. (Mass Communication), Thammasat University, Bangkok, Thailand/ Work Experience: Present (2009): Lecturer, EMP-International College Mahidol University, Thailand/ 1995-2008: Media Producer & Lecturer

      Klappentext
      The evolution of TV technology from analogue to digital brings about changes in TV industry. Thailand's TV industry has also adopted and used DTV technologies since the late 1990s in its TV broadcasting. The Thai government broadcasting regulators are expected to play a key role in launching and issuing national DTV policy. However, they seem to be involved in a conflict of interest which has negatively impacted Thailand's DTV transition. This study selects Thailand's TV industry as a case study of a developing country in response to global technological transition. The thesis aims to explore major drives influencing Thai broadcasting in the shift from analogue to digital. It provides recommendations vis-à-vis the establishment of national DTV policy, and the current use of DTV technologies by Thai TV stations. The research project was conducted in Bangkok, Thailand, between Oct 2006 and Oct 2007, after the September coup in 2006. Two research methodologies employed in the study are (1) in-depth interviews with 26 experts (TV station administrators and mass communication scholars), and (2) observations of the nine TV stations.