Digitalization of the Industry in a Brand New Normal

Digitalization of the Industry in a Brand New Normal: Media and Art approaches "the brand new normal" as the digitalization itself. The collection of research and studies explores and questions contemporary novelties in media and art related to the transformative effects of the digitalization.

approaches the brand new normal as the digitalization itself. The collection of research and studies explores and questions contemporary novelties in media and art related to the transformative effects of the digitalization. Featuring a broad range of topics, covering creative industries, video-on-demand services and film industry, representation of reality television in quality television,adaptations from theater to digital platforms, transformation of gender representations indigital, VR (Virtual Reality), digital festivals, player experience and engagement in video games, NFT (Non-Fungible Token), social media and crisis communication, digital self-presentation, digitalization of theater stage, new music trends in digital era, and audience development in classical music, this book is designed for scholars, researchers, intellectuals, media professionals, and artists.

Autorentext

Tuna Tetik is an assistant professor in the Film and Television Department and the Vice Dean of the Faculty of Communication at Bahçesehir University. He received his doctoral degree at Bahçesehir University, Cinema and Media Research Ph.D. program, and directed short films and a documentary
that received international awards. His research interests are superheroes and comics, transmedia,film genres, video-on-demand services, and video games. He has edited several international books. Tetik is currently teaching several undergraduate courses on digital editing and film production,
and graduate courses on screenwriting.

Ömer Vatanartiran has a B.A. in Communication and a Ph.D. in Organization Studies. He is an assistant professor of the Faculty of Communication as well as the Conservatory at Bahçesehir University. He is a multi-dimensional communicator: TV Presenter; university lecturer in theater, ethics, media and communications; experienced voice-over artist, specialized in commercials,
movies and animations; and theater actor with international experience.

Hasan Kemal Suher is a professor in the Advertising Department and the Dean of the Faculty of Communication at Bahçesehir University. He received his Ph.D. in Advertising and Public Relations from Anadolu University. He is currently teaching several undergraduate courses on media planning, research in advertising, advertising campaign, and graduate courses on historical and
social research, mass communication theories and research. He has edited many inter/national books. His research interests include creative industries, new trends in communication education, and data analysis with SPSS. He continues his researches at national and international levels.

Inhalt
Contents - Acknowledgements - Tuna Tetik and Ömer Vatanartran - Preface
afak ahin Foreword - Tuna Tetik Turkish Cinema Goes to Digital? Reviewing the Popular Cinema in Turkey on the Filmography of Cem Ylmaz from the Beginning to Netflix - Nisa Yldrm Stage to Digital Screen: Theatre Play Adaptations in Turkish Streaming Services - Dilay Özgüven Tetik Reality (Justice with Nagehan Tan) in Quality (An Original Series on GAIN): From Hamlet to Hazar - Ece Arhan The Transformation of Gender Representation in She- Ra and the Princesses of Power - Hakan Erklç and Servet Can Dönmez On VR Filmmaking - Srr Serhat Serter Online, Physical (In- Person) or Hybrid: New Digital Era and Film Festivals - Volkan Hactahiroullar, Hüseyin Kutay Tinç, and Tolga Ovatman How User Reviews and Achievements Can Be Correlated with Player Engagement - Murat Durusoy NFTs and Art: A New Fertile Battleground - Çisil Sohodol, dil Karademirlida Suher, and Nilüfer Geysi Social Media as a Gift and Curse in Crisis Communication: A Study on Turkish PR Practitioners - Ömer Vatanartran Artists or Influencers? Digital Self- Presentation Issues in Arts - Bülent Sezgin Digi- Theatricality: Transformation of Theatricality from Live Performance to Digitalized Stage - smet Aydn A Meta Independent of Time and Space: New Music Trends in Digitized World - Özgecan Karadal KuntzComforting the Unfamiliar: Audience Development and Digital Transformation in Classical Music - List of Tables - List of Figures - Biographies of the Authors