Diversity, Equity, and Inclusion in Strategic Communications

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

Autorentext

Lee Bush is a professor of Strategic Communications at Elon University, USA.

Karen Lindsey is an assistant professor of Strategic Communications at Elon University, USA.

Inhalt

1. DEI Definitions, Theories, and Concepts 2. Understanding and Reaching Diverse Audiences 3. Centering DEI in Strategic Writing 4. Visual Storytelling: Reframing Diversity and Inclusion 5. Inclusive Digital and Social Media Strategies 6. Designing Culturally Sensitive Research 7. Integrating DEI into the Campaign Planning Process 8. Working on Diverse Teams 9. Inclusive Leadership 10. Reputation Management and DEI 11. Communicating for Social Change