Diversity Management and Corporate Communication

The importance of cultural diversity in the corporatecommunication context has been widely recognized. However,international and intercultural business or PR related literaturedoes seldom focus on this particular subject. Multinationalorganizations create infrastructures that require people tocommunicate with geographically dispersed and culturally diverseothers. Corporate culture and particular sub-cultures affect thisprocess. Moreover, different national laws and culture-relatedvalues create pressures and consequently communication executivesface multiple challenges. Thus, the purpose of my research was toidentify critical success factors related to cultural diversity incorporate communication management. I wish that especially thecritical incidents included in my book are of benefit to the PR andcommunications students and practitioners alike. These real lifeexperiences of eight corporate communication executives inFinland-originated multinational corporations give a rare insightinto the challenges of an international career...and also an answerhow to achieve competitive advantage through diversity managementat communication department.

Klappentext
The importance of cultural diversity in the corporate communication context has been widely recognized. However, international and intercultural business or PR related literature does seldom focus on this particular subject. Multinational organizations create infrastructures that require people to communicate with geographically dispersed and culturally diverse others. Corporate culture and particular sub-cultures affect this process. Moreover, different national laws and culture-related values create pressures and consequently communication executives face multiple challenges. Thus, the purpose of my research was to identify critical success factors related to cultural diversity in corporate communication management. I wish that especially the critical incidents included in my book are of benefit to the PR and communications students and practitioners alike. These real life experiences of eight corporate communication executives in Finland-originated multinational corporations give a rare insight into the challenges of an international career...and also an answer how to achieve competitive advantage through diversity management at communication department.