Diversity of Business Development

Business development and the related scientific disciplines are both complex and constantly changing issues with their numerous theories, approaches, methodologies, frameworks and guidelines aimed to help professionals to manage their businesses. The main goal of this book is to highlight the diversity of research activities in the field of business development by presenting the recent research studies of the Institution for the Development of Enterprises at Corvinus University of Budapest. The authors are: Tamás Mészáros (strategic management), Tibor Jelen (strategic planning), Attila Virág (energy strategies), Bálint Blaskovics (project management), Viktória Horváth (project management), István Fekete (project risk management), Tamás Kristóf and Miklós Virág (financial risk management), Ilona Hoffer (value management), Nikolett Deutsch (sustainable innovation), István Csendes and Gergely Kis (online accommodation), Attila Fiáth (wine business), József Papp and Zoltán Felméry (GDP on corporate level), Éva Filepné Nagy (employment strategies).

Autorentext
The editor of this book has a PhD in Business and Organisational Sciences. She is an assistant professor at the Institute for the Development of Enterprises, Corvinus Business School, Corvinus University of Budapest. Her main research interest focuses on the strategic issues of sustainable development, sustainable innovation and CSR.