Doing Business Research

An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.

Informationen zum Autor Nick Lee is Professor of Sales and Management Science at Loughborough University's School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as 'one of the 15 scientists whose work will shape the future'. Klappentext An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do. Zusammenfassung An integrated! accessible and humorous guide to why research methods are the way they are and how they do what they do. Inhaltsverzeichnis What Is Research and Why Would Anyone Want To Do It? The Scientific Approach to Research The Interpretive Approach to Research Reviewing Existing Literature Theory, Conceptualisation and Hypotheses Concepts, Constructs and Measurement The Process of Measure Development Research Design Collecting Qualitative Data Qualitative Data Analysis Collecting Quantitative Data How and Why Statistics Work Quantitative Data Analysis I Quantitative Data Analysis II Mixing Methods and Paradigmatic Incommensurability Writing and Talking about Your Work

Autorentext
Nick Lee is Professor of Sales and Management Science at Loughborough Universitys School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as one of the 15 scientists whose work will shape the future.

Inhalt

What Is Research and Why Would Anyone Want To Do It?
The Scientific Approach to Research
The Interpretive Approach to Research
Reviewing Existing Literature
Theory, Conceptualisation and Hypotheses
Concepts, Constructs and Measurement
The Process of Measure Development
Research Design
Collecting Qualitative Data
Qualitative Data Analysis
Collecting Quantitative Data
How and Why Statistics Work
Quantitative Data Analysis I
Quantitative Data Analysis II
Mixing Methods and Paradigmatic Incommensurability
Writing and Talking about Your Work