Doing Ethnography

With new coverage of digital research tools and social media, as well as that of areas such as autoethnography, visual and feminist ethnography, this important introduction continues to provide readers with the perfect mix of theory and practical advice to ensure their research is carefully thought through, replicable, and ethically sound

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:

• Autoethnography
• Digital Ethnography
• Visual Ethnography
• Feminist Ethnography

• Managing and Analysing data This is an ideal companion for every novice researcher.

  Autorentext
  Giampietro Gobo is Professor of Methodology of Social Research and Sociology of Science at the University of Milan (Italy). He was one of the founders of the 'Qualitative Methods' Research Network of the European Sociological Association.

  His interests concern scientific controversies on health issues and workplace studies. He is currently undertaking projects on immunization and COVID-19 policies, and ethnographic experiments in the area of cooperation in small teamwork. His books include Doing Ethnography (Sage, 2008), Qualitative Research Practice (co-edited with C. Seale, J. F. Gubrium and D. Silverman, Sage, 2004) and Constructing Survey Data: An Interactional Approach (with S. Mauceri, Sage, 2014). Dr. Andrea Molle holds a PhD in Sociology from the Universita' degli Studi di Milano. Between 2006 and 2008 he conducted extensive ethnographic research in Japan. Fellow of the Japan Society for the Promotion of Science and the Royal Asiatic Society of Great Britain and Ireland, his current research agenda focuses on cross-cultural studies of new religions, implicit religion practices and behaviour, the paranormal, religious violence, and martial arts and warfare studies. His methodological interests include the intersection between ethnography and computational tools for the study of social complexity. He has published a book on new religions (in Italian) and several articles in journals in the fields of Sociology, Anthropology, and Political Science.

  Inhalt

  Part One: The Methodology
  What is Ethnography?
  Method or Methodology? Locating Ethnography in the Methodological Continuum
  Ethnography: Approaches, Methods and Personalities
  Key Ethnographic Approaches
  Research Design
  Ethnographic Sample Design
  Part Two: Working the Field
  Entering the Field
  Ethical Dilemmas
  How to Observe
  What to Observe: Social Structures, Talk-in-Interactions and Contexts
  Ethnographic Interview
  Ethnography as a Craft
  Part Three: Analyzing Ethnographic Data and Theory Building
  Coding and Analyzing Ethnographic Data
  Politics of Accountability
  Part Four: Audiences
  Communicating Findings, Writing Ethnographies
  Leaving the Field
  The 'Visual Society': A Chance for Applied Ethnography