E-business Planning and Decision-Making Processes

The purpose of this research project was to designand conduct a case study utilizing qualitative andexploratory methods on how successful medium sizedcompanies conduct and manage their planning anddecision-making processes when embarking upon e-business strategy. An exploration of how well the e-strategy was communicated and worked withcollaboratively among stakeholders in the e-community was discovered as well as understandingand identifying key business drivers for the e-environment. Information collected from the companyparticipants (executives, mid-level and front-linemanagement, and subordinates) were separated andcoded for common themes to be compared withscholarly literature. The goal was to obtain newdata that can better prepare current and future e-company executives in choosing and implementing themost effective e-model for business relative totheir e-business strategy.

Autorentext
Dr. Andryce M. Zurick, Ph.D., EBC, has over thirty yearsexperience from the global corporate world in providing businessand technology solutions for the Fortune 100, 500, and 1,000companies. She currently instructs higher education online inthe business, management, strategy, and leadership disciplines.She is an EBC certified coach.

Klappentext
The purpose of this research project was to design and conduct a case study utilizing qualitative and exploratory methods on how successful medium sized companies conduct and manage their planning and decision-making processes when embarking upon e- business strategy. An exploration of how well the e- strategy was communicated and worked with collaboratively among stakeholders in the e- community was discovered as well as understanding and identifying key business drivers for the e- environment. Information collected from the company participants (executives, mid-level and front-line management, and subordinates) were separated and coded for common themes to be compared with scholarly literature. The goal was to obtain new data that can better prepare current and future e- company executives in choosing and implementing the most effective e-model for business relative to their e-business strategy.