E-Marketing

E-Marketing helps with increasing the competitiveness of enterprises through quality and supply chain. It represents the work approach that enhances competitiveness at the small and medium-sized enterprises. This book seeks to explore how product development techniques under E-marketing influence the level of competitiveness of small and medium sized enterprises. Furthermore, the book examined how E-Marketing tools help in improving pricing priorities, and determine how E-Marketing influence distribution methods. This book will also seek to know the effects of E-Marketing strategies and how it relates with marketing mix as well as the level of competitiveness of business.

Autorentext

O Dr. Elsabbagh é licenciado em Contabilidade pela Universidade de Mansoura no Egipto (2001), além de ter concluído o MBA da Academia Árabe de Ciências Bancárias e Financeiras no Egipto (2009). Em 2014, concluiu o doutoramento em Gestão de Empresas na Universidade Internacional de Al-Madinah na Malásia. O Dr. Elsabbagh está agora a ensinar em diferentes faculdades e instituições.