e-WOM Power in Social Media among Z Generation

e-WOM Power in Social Media among Z GenerationAnyone here who doesn't use social media? Will I can say that some people have certainly progressed from the browsing level to the addiction level.But have you ever considered the power these applications have over your desire to buy? Do you want to investigate the path from exposure to purchase? All of this and more will be covered in this book.lets take this journey together.

Autorentext

Lubna Ahmed es especialista en TI y trabaja en la Escuela de Magisterio de Bahréin. Tiene un MBA por la Universidad de Malasia en 2022 y una licenciatura en Ingeniería Informática por la Universidad de Bahréin.En este libro, ha intentado fusionar sus conocimientos tanto de administración de empresas como de tecnología de la información.

Klappentext

e-WOM Power in Social Media among Z GenerationAnyone here who doesn't use social media? Will I can say that some people have certainly progressed from the browsing level to the addiction level.But have you ever considered the power these applications have over your desire to buy? Do you want to investigate the path from exposure to purchase? All of this and more will be covered in this book.lets take this journey together.