Eastern European Perspectives on the Development of Public Relations

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.

Autorentext

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK, and Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Inhalt

1. Introduction; Tom Watson 2. Bulgaria; Dessislava Boshnakova 3. Croatia; Ana Tkalac Ver?i? 4. Czech Republic; Denisa Hejlová 5. Hungary; György Szondi 6. Poland; Ryszard ?awniczak 7. Romania; Adela Rogojinaru 8. Russia; Katerina Tsetsura, Ludmila V. Minaeva and Nadezda Aydaeva 9. Slovenia; Dejan Ver?i? 10. Ukraine; Anastasiia Grynko and Katerina Tsetsura