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Edward Bernays
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Geliefert zwischen Mi., 26.11.2025 und Do., 27.11.2025
Details
Edward Louis Bernays (November 22, 1891 March 9, 1995) was an American pioneer in the field of public relations along with Ivy Lee, referred to in his obituary as "the father of public relations". Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Dr. Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the subconscious. He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the 'herd instinct' that Trotter had described. Adam Curtis's award-winning 2002 documentary for the BBC, The Century of the Self, pinpoints Bernays as the originator of modern public relations, and Bernays was named one of the 100 most influential Americans of the 20th century by Life magazine.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130733322
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Größe H8mm x B220mm x T150mm
- EAN 9786130733322
- Format Fachbuch
- Titel Edward Bernays
- Gewicht 218g
- Herausgeber Alphascript Publishing
- Anzahl Seiten 148
- Genre Sozialwissenschaften allgemein
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