Effectiveness of Films in Propagating Environmental Issues

The work aims at finding out which is a better medium to communicate environmental issues. For the purpose of the research, four films were selected, two live action films and two animation films. 2012 and Eight- Below are the two live action films and Wall-E and Madagascar are the two animation films. The study had a sample of 86 people, 45 females and 41 males between the age group of 18 to 28 years. A survey was conducted, consisting of responses to four questions each on the four films. The questions were devised to find out the theme of the films, whether or not the film has scientific grounding and if yes as to the reason why. After tabulating and analysing the results it can be seen that animation films are more popular, majority of the sample believes the films have scientific grounding and that the issues are rendered in a comic fashion.

Autorentext

Deepa Chandrashekhar holds a Bachelor of Arts degree in Functional English, Psychology and English Literature from Christ College, Bangalore, India in March 2010. Currently she is pursuing a Master of Science degree in Communication from Christ University, Bangalore, India. She has specialized in Advertising and Public Relations.