Effectiveness of Innovative Outdoor Advertisement for Marketing Movies

The advertising industry has gone through a long change now, as they are using the innovative outdoor route to advertise the movies. They should focus more on television and newspaper for advertising the movies as the main source through which the movie viewers get information about the movie is from the media advertisements. They must therefore adopt innovative outdoor advertisement as there is a huge response to watch the advertisement again as they get very much curious after watching it. Advertising companies should therefore make the advertisements more eye catching and unique, for enhancing the attention of viewers.

Autorentext

Dr. N.H.Mullick has obtained his his Ph.D in Marketing from Jamia Millia Islamia, New Delhi (India). He is at present working as Professor and Program Director (Marketing) at Institute for International Management & Technology, Gurgaon (India). He has published 8 books and have also written many articles in reputed journals.