Effects Of Relational Social Capital On Customer Loyalty

This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded in the relationship of individuals, committees, networks or societies. The findings of this research supports the hypothesis that relational social capital significantly influences customer loyalty hence any strategists and managers aiming to achieve customer loyalty should pay close attention to all the elements of relational social capital.

Autorentext

Jackson Lemomo Ole Kulet was born in 1976 in Narok County in Kenya.He Holds a BSc-General from Moi University Kenya(2003),Post Graduate Diploma in Education(PGDE) from Egerton University Kenya(2009) and a Masters in Business Administration-Strategic Management Option from Egerton University Kenya(2012).Currently a banker with Barclays Bank of Kenya