Effects of Strategic Alliances on Organizational Perfomance

As enthusiastists in the field of strategy, alliances and alliance building fascinates the writers. Alliances exist by more names than one, friendships, networks, unions, coalitions, associations. Their applicability is everywhere and benefits all as intended. From politics then to politics now, from business then to business now, the contribution of alliances cannot be wished away. From the stand point of every trader alliances are possible and beneficial.For the case of supermarkets alliances move backwards to production supply chain and forward to customer acquisition and retentiuon. Many superamarkets are keen to acquire supplies at least cost and resale at maximum benefit. This gives them a large range of price manipulation for competitve advantage.

Autorentext

The authers are keen on strategic allinces role in growth of businesses, this title examines the role of strategic allinces on perfomance of supermarkets in kenya. Their capacity to appreciate the lasting impact of allinces for good and evil is immense. They captures alliance building as seen from historical governance of kingdoms to business today