Electoral and Media fields in Taiwan

In which contemporary democracy do presidential
candidates have to use 13 different local languages?
The answer is: Taiwan. The question that
follows is why it is so, and how are these languages
shared through time and space during the
presidential campaign in the most vibrant democracy
in Asia. The situation is that this prolific
language use is dichotomous according to whom the
candidates performed their speeches. Indeed, these
13 languages were almost exclusively used when the
candidates were speaking to the voters, whereas
Mandarin Chinese as the only official language of
the Republic of China was used almost without
exception when the addressee was a journalist.
This study, at the borders of sociolinguistics and
sociology of language, which is founded upon an
ethnographical approach of the presidential campaign

Autorentext

M.A., studied and researched sinology and didactique des langues et des cultures at INALCO (Institut National des Langues et Civilisations Orientales), social sciences at EHESS (Ecole des Hautes Etudes en Sciences Sociales) in Paris, and Taiwanese Literature at National Cheng-Kung University in Taiwan.

Klappentext

In which contemporary democracy do presidential candidates have to use 13 different local languages? The answer is: Taiwan. The question that follows is why it is so, and how are these languages shared through time and space during the presidential campaign in the most vibrant democracy in Asia. The situation is that this prolific language use is dichotomous according to whom the candidates performed their speeches. Indeed, these 13 languages were almost exclusively used when the candidates were speaking to the voters, whereas Mandarin Chinese - as the only official language of the Republic of China - was used almost without exception when the addressee was a journalist.This study, at the borders of sociolinguistics and sociology of language, which is founded upon an ethnographical approach of the presidential campaign