Electoral Strategies and Political Marketing

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

Inhalt
List of Tables and Figures - Notes on the Contributors - Preface - The Study of Election Campaigning; S.Bowler & D.M.Farrell - Austria: the 1990 Campaign; W.C.M ller & F.Plasser - Britain: the 1987 Campaign; P.Webb - Denmark: the 1990 Campaign; L.Bille, J.Elklit & M.V.Jakobsen - Finland: the 1991 Campaign; J.Sundberg & S.H gnabba - France: the 1988 Presidential Campaign; K.Lawson & C.Ysmal - Germany: the 1990 All-German Election Campaign; B.Boll & T.Poguntke - The Netherlands: the 1989 Campaign; P.van Praag Jr - New Zealand: the 1987 Campaign; D.Denemark - The USA: the 1990 Congressional Campaign; R.S.Katz & R.Kolodny - The Informed Electorate? Voter Responsiveness to Campaigns in Britain and Germany; S.Bowler, D.Broughton, T.Donovan & J.Snipp - Conclusion: the Contemporary Election Campaign; S.Bowler & D.M.Farrell - Index