Electronic Banking Adoption among Women Entrepreneurs

Internet technology makes it easy, convenient and fast for people to shop online than traditional market. Price is affordable, transaction cost reduced, vendor's products advertised, and competing products displayed. However, despite these advantages, how do women entrepreneurs adopt e-banking services especially in developing countries like Nigeria? Does social pressure hinders them from patronizing e-banking services? In finding answers to these questions and for proper understanding, the book is divided into four major chapters. Chapter one discusses importance of online business. Chapter two showcases internet shopping behaviors among women entrepreneurs. Chapter three looks at the trend in e-banking adoption among women entrepreneurs from theoretical and research perspectives. The chapter then discusses the gap found in literature as possible critical factors affecting e-banking adoption among women entrepreneurs. Chapter four summarizes the results of the research thus producing a new model of e-banking adoption among women entrepreneurs for researchers, students, entrepreneurs and policy decision-makers. The book is a result of a research project completed at UMK early 2015.

Autorentext

Isidore Ekpe a obtenu un doctorat en gestion à l'Universiti Utara Malaysia en 2011. Depuis lors, il travaille sur différents projets internationaux dans le domaine de la gestion, de la micro-finance et de l'entrepreneuriat, notamment en tant que maître de conférences à l'UMK. Auteur de 48 articles dans des revues réputées, membre de plusieurs organismes professionnels, il a remporté trois prix publics et deux bourses de recherche.