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Elsevier's Dictionary of Advertising
CHF 271.95
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SKU
SE74QHTGNAF
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Geliefert zwischen Di., 03.03.2026 und Mi., 04.03.2026
Details
Klappentext The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people. Zusammenfassung The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. This dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research! creativity! media! and typography.
Weitere Informationen
- Allgemeine Informationen
- Sprache Englisch
- Anzahl Seiten 568
- Herausgeber Elsevier Science & Technology
- Gewicht 1190g
- Untertitel In English, German, French and Russian
- Autor S.G. Manoilova , D.H. Konstantinova
- Titel Elsevier's Dictionary of Advertising
- ISBN 978-0-444-50691-7
- Format Fester Einband
- EAN 9780444506917
- Jahr 2002
- Größe H29mm x B174mm x T240mm
- GTIN 09780444506917
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