Emergent Strategies Adopted on Organization Competitiveness

Sugar commodity is traded within Common Markets for Eastern and Southern African States and due to the competition scope in the sugar industry; treaties to safeguard the survival of the sector have been enacted. The Kenyan sugar industry suffers high cost of production, inefficiency, underutilization of factories and over-reliance of rain-fed farming making the Kenyan players noncompetitive. As a result, the industry has deployed strategies to improve their competence. The purpose of this study was to analyze industry emergent strategies on the competitiveness of sugar industry in Kenya a case of Mumias Sugar Company. The objectives of the study were to determine the effects of customer-driven strategies on the competitiveness of Mumias Sugar Company, to find out the available innovative strategies effects on its competitiveness, to examine the application of speed-based strategies effects on its competitiveness, and to determine the challenges faced by Mumias Sugar Company in creating competitiveness.

Autorentext

Major(rtd) Suleiman Sumba Kanya served in the Kenya Airforce and two United Nation Peace keeping Mission In Sierra leone and Darfur respectively. He is specialized in Supply Chain & Logistic Management- Supply Chain Strategy - Integrated Planning-Operations Management- Security Management