Emerging markets - Austrian construction industry in Russia and CIS

The Russian market is considered to be a huge opportunity for Multinational Enterprises from Western Europe. The focus of this book is the analysis of the choice of entry modes of Austrian construction companies into the Russian market, their motivations, their activities, their success factors and strategies for further expansion in the CIS region. Four Austrian construction companies which have been expanded to Russia and CIS were selected for analysis. When entering the Russian market, there are comprehensive bureaucratic procedures to be met which derive from legislation or simply habit. Trust and long-standing collaboration are sometimes more important than purely economic criteria. The local business environment has decisive impact on the operational activities of the companies. The policies of the host countries affect operational activities (strict regulations). Other objectives are the comparison of the companies and the examination of future strategies and expansion plans of those companies in Russia and CIS (further expansion or withdrawal).

Autorentext

Mag. Martina Krichmayr MBA, Studium der International Relations, Slawistik (Russisch)und Internationalen Betriebswirtschaft an den Universitäten Wien/Österreich und Odessa/Ukraine. Projektmanagerin im Infrastrukturbereich in CEE und CIS. MBA - Ausbildung an der Technischen Universität Wien/Donauuniversität Krems.