Emotion gestalten

Strategies for the design process considering emotions.

How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?

The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.

In addition to case studies and interviews, this expanded edition offers insights into the design practice of successful companies.

• Basic knowledge of emotions and psychological models for the design process.
• Still unrivaled publication on strategic design and emotion
• Expanded third edition with exclusive interviews, practical examples and analyses

• Available in German and English (Designing Emotion, ISBN 9783035623857)

  Autorentext
  Mareike Roth, Strategy Manager, lecturer and owner of the design office hoch E in Nuremberg.

Oliver Saiz, Creative Manager, lecturer and owner of the design office hoch E in Nuremberg.

In the Design & Emotion Lab, founded in 2023, they also explore the link between design and the psychology of human emotion. www.design-emotion-lab.com

Klappentext

Strategien für den Designprozesse unter Berücksichtigung von Emotionen

Wie macht Design den unverwüstlichen Charakter einer Bohrmaschine erlebbar? Warum wird eine Marke zur vertrauten Freundin? Und welche Emotionen sollten eigentlich intelligente Gartengeräte ausstrahlen?

Die treffsichere Kommunikation und Gestaltung von Gefühlswelten bleiben eine der größten Herausforderungen für Unternehmen und die professionelle Gestaltung. Das erfolgreiche Handbuch Emotion gestalten bietet hier praktische Unterstützung. Basierend auf aktuellen Forschungen aus Neurowissenschaften und Psychologie, stellt das Buch Tools vor, um Emotionen systematisch zu analysieren und über präzisen Einsatz von Form, Farbe und Material zu steuern.

Neben umfangreichen Updates bietet diese erweiterte Auflage, mit Fallbeispielen und Interviews, Einblicke in die Designpraxis erfolgreicher Unternehmen.

• Grundwissen über Emotionen und psychologische Modelle für den Designprozess
• Nach wie vor konkurrenzlose Publikation über strategische Gestaltung und Emotion
• Mit exklusiven Interviews, Praxisbeispielen und Analysen

• Erhältlich auf Deutsch und Englisch (Designing Emotion, ISBN 9783035623857)

  Zusammenfassung

Strategies for the design process considering emotions.

How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?

The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.

In addition to case studies and interviews, this expanded edition offers insights into the design practice of successful companies.

• Basic knowledge of emotions and psychological models for the design process.
• Still unrivaled publication on strategic design and emotion
• Expanded third edition with exclusive interviews, practical examples and analyses
• Available in German and English (Designing Emotion, ISBN 9783035623857)