Emotional Banking

Develops a unique concept (Emotional Banking) that speaks to the core of what is broken in banking today

Showcases a series of real-life examples of brands that have achieved success as case studies Features interviews with bankers, commentators, and founders of FinTech

Autorentext

Duena Blomstrom is a well-respected thought leader in FinTech with a large Twitter and LinkedIn following, an independent digital banking and CX consultant, an entrepreneur and angel investor, a mentor to startups, a blogger with cutting edge opinion style named as one of LinkedIn's Top Voices, a public speaker at industry events and the inventor of the Emotional Banking and EX concepts. With a background in Psychology as well as Business, she is intensely passionate about getting banks to think of the concept of Emotional Banking or how to stop thinking feature set and start thinking customer's feelings. She is working with corporations on deep cultural change programs that enable them to become truly Human Design-led organisations and put experience at the heart of the organisation to build strong brands.

Inhalt
Chapter 1: Banks Today: The Relationship between Financial Services and Technology.- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles.- Chapter 3: Products vs. Money Moments.- Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products.- Chapter 5: What is Emotional Banking?.- Chapter 6: EX: Perspective on Modern Digital Banking.- Chapter 7: Banks and Brands.- Chapter 8: Changing Culture to Build a Brand.- Chapter 9: The Build a Voice Program.- Chapter 10: Everyone's a Designer.- Chapter 11: The Intrapreneur Warrior's Guide.- Chapter 12: The Keep it Real Program.- Chapter 13: Conclusion.<p