Employee Engagement in Media Management

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Analyses an important management issue in the context of media organizations Presents in-depth case study research conducted in media organizations around the world Combines theory and practical management advice Includes supplementary material: sn.pub/extras

Autorentext
Dr. Stavros Georgiades is a Lecturer of Management at the Department of Economics, Accounting and Finance, Frederick University. He holds a PhD in Management and a BA in Accounting and Economics from the Henley Business School, University of Reading, UK. Prior to his current appointment he was a Business Consultant in London, UK, for several years, his clients including Media Organizations like the BBC. His work cuts across the fields of Organization Studies and Media Management and has been published in the Business and Management Research Journal and the Journal of Business and Economics. Stavros serves as an ad hoc book reviewer for Routledge Publisher, as a reviewer for the journals Organizational Change Management and Business and Economics, and for conferences like the Academy of Management. He is currently a member of the Editorial Board of the Journal of Business and Economics, the Organizational Behaviour and the Human Resource divisions of the Academy of Management and the Organizational Behaviour division of the Brazilian Academy of Management (ANPAD). Stavros has carried out research projects in association with European, US and South American Media Organizations, including Channel 4 UK and Globo Brazil, the second-largest commercial TV network in annual revenue worldwide, and is an associate member of EU funded projects being responsible for their business plans. His most recent research deals with sensemaking in Media Organizations, placing emphasis on such topics as the practicality of organizational change theory and the causal explanations of creativity assessment. In January 2014 he was appointed to the Board of Directors of the Cyprus Broadcasting Corporation (CyBC) by the President of the Republic of Cyprus.

Inhalt
1 Introduction.- 2 Employee Engagement and Organizational Change.- 3 Communication Process to Achieve Employee Engagement.- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement.- 5 Employee Engagement Implementation Leading Towards Employee Creativity.- 6 Assessing Employee Creativity.- 7 Conclusion.