EMPLOYEES AND CSR PRACTICES IN INSURANCE COMPANIES

.The vast number of changes that occurred in social, political, economic and technological fields over the last few years has resulted in significant changes in the management practices of MNCs. Among them, the practice of Corporate Social Responsibility (CSR) is a paradigm shift by firms and businesses to follow in the present-day realities of the 21st century, where it is no longer just fashionable but a business requirement to be socially responsible. This evolution has been necessitated both due to the myriad problems, which have changed the environment under which firms operate as well as realisation among business leaders that profits are the sole reason. The reason why companies must look beyond profits is also due to the peculiar situation that humanity finds itself in the second decade of the 21st Century. Given the political, Social and environmental crises that humans as a race are confronting, corporations have a role to play since they contribute the most to the economic wellbeing of humanity and in turn influence the political and social trends.The book explains the practices of Corporate Social Responsibility and the perceptions of employees in Kadapa district.

Autorentext

Dr. Pabbati Saritha Srinivas is presently working as an Associate Professor in the Department of Business Management at Yogi Vemana University, Kadapa, Andhra Pradesh India. She has 5 Books and more than 100 articles published at National and International level. Dr. Shaik Abdul Rafi is working as a management faculty and published many papers.