Employees and Internal Social Media

This book explores the benefits and challenges of employees communicating on internal social media and how employee communication can develop and construct an organization. This title is relevant to academics and practitioners in the fields of strategic communication and organizational communication.

Autorentext

Vibeke Thøis Madsen, PhD, is a senior associate professor of strategic communication at DMJX, the Danish School of Media and Journalism.

Inhalt

Introduction 1. A multivocal communication arena 2. The organisational context 3. Multivocal communication and its value for organisations 4. Internal social media as organisational listening 5. The role of the internal social media coordinator 6. User types and communication roles on internal social media 7. Employees as strategic and reflective communicators 8. Critical conversations on internal social media 9. Communicative leadership and coworkership on internal social media