Employer Branding

The employer brand is an accurate description of an experience, similar to a consumer brand promising emotional and functional benefits. It includes the salary, working environment, designation, intangible rewards and the emotional connect employees build with the organisation.Employer brand targets potential employees to get the best talent and right fit for the organisation. It reduces turnover, increases motivation and helps in molding employee behavior and goals as per organisation mission and culture in existing employees. Consistency is important in the message communicated; because any divergence in what the employee perceives and company aspires to communicate can lead to frustrated employees and high attrition.

Autorentext

Ms Karthika M. is working as Assistant Professor in the Department of Management Science at Sri Ramakrishna College of Arts & Science, Coimbatore. She holds 3 years of Industry Experience and 5 years of Academic Experience. She had published articles in National and International Journals.