Employer Branding: A Process towards Staff Retention

In recent times, the need for an Employer to create a specific public image has become imperative for the success of their business. Competition is getting stiffer, products and services are imitated, and the possibility of competitors developing a better and more promising deliverable is becoming higher. Thus, Employers have realized that getting ahead of competition requires a drastic approach to focus on Employees who will get the job done. Several organisations tend to promote an exceptional image to potential employees, promising a particular employment experience. However, instances that the case differs from public perception, existing employee tends to spread the inadequacy and the effect will be a high staff turnover. Therefore, it becomes an issue of necessity for an organisation to align its promises with the actual situation to retain the best talent, which invariably pose a better opportunity ahead of its competitors.

Autorentext

Adetutu Ademola is an MBA Graduate from the University of Hull Business School UK. Post degree experience in various roles within Banking, Financial Services, International Development in emerging markets and developed economies. She is a PMI certified Program Manager PgMP & Project Manager PMP with experience in Digital Transformation.