Employer of Choice and CSR Reputation in Australia

This work aims to define employer of choice (EOC)
for Australian businesses. The relationship between
employees and corporate social responsibility (CSR)
is investigated, drawing on current employer of
choice communication, government regulation and
legislation, international trends and global
surveys. The paper refers to research conducted on
Australian financial and insurance organisations
regarding how these companies publicly address EOC
criteria. Reputation is identified as a key
component to business success, and that positive CSR
reputation is dependent upon a complete EOC
program. An online internal education resource
addressing employer of choice is identified as an
effective means for companies to enhance their
reputation through their most important asset the
organisation''s staff.

Autorentext

Dr Rob Gill lectures in Public Relations at Swinburne University of Technology. He has more than 10 years experience as a communication manager in tourism, finance and government. Previous to this, Rob spent 15 years in education, teaching in Australia and internationally.

Klappentext

This work aims to define employer of choice (EOC) for Australian businesses. The relationship between employees and corporate social responsibility (CSR) is investigated, drawing on current employer of choice communication, government regulation and legislation, international trends and global surveys. The paper refers to research conducted on Australian financial and insurance organisations regarding how these companies publicly address EOC criteria. Reputation is identified as a key component to business success, and that positive CSR reputation is dependent upon a complete EOC program. An online internal education resource addressing employer of choice is identified as an effective means for companies to enhance their reputation through their most important asset - the organisation's staff.