Enhancing Sales Force (Insurance)

This book attempts to show the effects of customer relationship management (CRM) on sales force performance among insurance firms especially in Eldoret Town, Kenya. It undertook to establish the relationship between customer prospecting, customer relations on sales force performance and understanding customer expectations. This is a book based on primary research. This book will prove useful to Policy Makers, Academia, Researchers, and those Practicing Customer Relationship Management in day to day activities.

Autorentext

Actualmente a fazer doutoramento (Candidato) em Gestão Estratégica na Universidade de Nairobi. Detém o título de MPhil. Gestão de Marketing da Universidade de Moi, BBA - Marketing (Menor em Gestão) da Universidade de Bugema, e Diploma em Marketing.