Enterprise, Entrepreneurship and Small Business

Moves beyond the narrow, prescriptive focus on the 'how' employed by other textbooks, and places equal emphasis on the 'why' - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in.

Klappentext Moves beyond the narrow, prescriptive focus on the 'how' employed by other textbooks, and places equal emphasis on the 'why' - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in. Zusammenfassung Moves beyond the narrow, prescriptive focus on the 'how' employed by other textbooks, and places equal emphasis on the 'why' - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in. Inhaltsverzeichnis PART ONE: STUDYING ENTERPRISE, ENTREPRENEURSHIP AND SMALL BUSINESS Introduction Studying Enterprise What, Where, When, Who and How? PART TWO: INSIDE ENTERPRISE Entrepreneuring Firms, Organizations and the Entrepreneur Entrepreneuring Explanations of the Entrepreneurial Self Managing Smaller/Entrepreneurial Enterprises Working in Smaller/Entrepreneurial Enterprises Entrepreneuring in the Corporate Environment Reflecting on Practice Finance, Marketing and Networking, Strategy and Growth PART THREE: OUTSIDE ENTERPRISE Economic Contexts of Enterprise Social Contexts of Enterprise Cultural Centrality, Diversity and Marginality Political Contexts of Enterprise Governments and Smaller Enterprise Conclusion

Inhalt

PART ONE: STUDYING ENTERPRISE, ENTREPRENEURSHIP AND SMALL BUSINESS
Introduction
Studying Enterprise
What, Where, When, Who and How?
PART TWO: INSIDE ENTERPRISE
Entrepreneuring
Firms, Organizations and the Entrepreneur
Entrepreneuring
Explanations of the Entrepreneurial Self
Managing Smaller/Entrepreneurial Enterprises
Working in Smaller/Entrepreneurial Enterprises
Entrepreneuring in the Corporate Environment
Reflecting on Practice
Finance, Marketing and Networking, Strategy and Growth
PART THREE: OUTSIDE ENTERPRISE
Economic Contexts of Enterprise
Social Contexts of Enterprise
Cultural Centrality, Diversity and Marginality
Political Contexts of Enterprise
Governments and Smaller Enterprise
Conclusion